India is an agrarian country with vast land availability for agricultural activities, and a large population depends on agriculture and its allied businesses. The agripreneurship is the entrepreneurship in the agricultural sector, brought in by the people with innovative ideas to develop the existing practices for better productivity. This conference will provide a platform to discuss the concept of agripreneurship, opportunities, and challenges, as it can overcome problems like diversifying income, generating growth, greater employment, new technology, and optimum utilization of the resources available. Shifts from agriculture to agribusiness are an essential pathway to revolutionizing Indian agriculture and make a more attractive and profitable venture. Agripreneurship can contribute to a range of social and economic development such as employment generation, poverty reduction, and improvements in nutrition, health, and overall food security in the national economy. As Farmers are the backbone of our country, there comes a need to develop some agripreneurs in the current scenario. 

An agripreneur's job is never easy as he takes the risk, adopts innovation, creates new ways of doing things, and taps new market opportunities. Agripreneurship is generally sustainable and community-oriented. Sustainable agriculture denotes a holistic, systems-oriented approach to farming that focuses on the interrelationships of social, economic, and environmental processes. Traditionally, agriculture is seen as a low-tech industry with limited dynamics dominated by numerous small family farms, mostly paying attention to doing things better rather than doing new things. Over the last decade, this situation has changed dramatically, due to economic liberalization, reduced shelter of agricultural markets, and a fast-changing, more decisive, society. Agricultural companies more progressively have to adapt to the market's vagaries, varying consumer lifestyle, enhanced ecological regulations, new necessities for product quality, chain management, food security, sustainability, and so on. These alterations have cleared the way for new participator, innovation, and portfolio entrepreneurship. 

In the fast-moving consumer goods (FMCG) industry, particularly in food, Indian brands have been following our Hon'ble Prime Minister Narendra Modi's 'vocal for local' or localization vision for a while now. Emphasizing on a self-reliant, or 'aatmanirbhar', India, the government has asked that products not just be made in India, but also for promoting local brands, manufacturing, and supply chain. The Prime Minister's 'vocal for local' and 'local for global' mantra has also brought out the significance for our local brands to have a global presence.

Based on the outers of Delhi-NCR and Kanpur, Rama University has two hi-tech campuses spread across more than 150 acres of communal area. Lush green environment, serene surroundings, and all necessary facilities are available within the campus. The University promises to be a perfect place for learning. With highly educated faculty members with international experience, progressive learning approach, and modern teaching methodology, the University focuses on preparing strong and future-ready professionals. Rama University has 9 constituent faculties, 3 teaching hospitals, and state-of-the-art research centers to efficiently cater to students from all over the country. The dynamic environment in the University ensures not only enormous growth potential but also promotes intellectual as well as personal growth. The University offers specialized courses across nine professional streams such as Basic & Clinical Medical Sciences, Dental Sciences, Nursing, Paramedical Sciences, Biotechnology, Engineering, Commerce & Management, Fine Arts, Arts, Journalism, Library Science and Home Science. 

"RAMA University - The Paramount of Excellence" - Rama University has been a popular choice among the students looking for a pioneer educational institution for higher studies. The Sanskrit verse "SarveBhawantuSukhina, SarveSantuNiramaya", meaning Let every individual be happy. Thus every individual's health is the compelling force behind our aim to provide globally competitive courses to the aspirants. We promote a holistic learning environment.