Graphic & Design
Program : Bachelor of Journalism & Mass Communication
Course Code: 701
Semester II
Paper : Graphic and Design
Paper Code : BJM – 202
Unit-I [Principles of Design & Graphics]
- Graphic designer and his role
- Elements of design
- Principles in designing
- Characteristics of vision
- Human interpretation of movement,
- Psychological influences of consistency.
- Typography: Physical form, aesthetics and classifications
- Colour : Physical forms, psychology, colour scheme and production
Unit-II [Layout]
- Components of layout and layout planning
- Advertisement layout
- Broadsheet and Tabloid layout
- Magazine & Book Layout
Unit-III [Visuals, Design and DTP]
- Basics of Desktop Publishing,
- Photoshop, Coral draw, Quark Express
- Visuals: Physical forms, functions & editing
- Poster Design
- Logo Design
- Brochure Design, Leaflets, Pamphlets
Unit-IV [DTP & Printing]
- History of Printing
- Printing Process
- Printing Methods - Letter Press, Screen, Offset, Lithography, Gravure, Intaglio, Flexograpy
- Paper and finishing
References
- Designing Brand Identity: An Essential Guide for the Whole Branding Team – Alina Wheeler
- Graphic Design the new basics – Ellen Lupton
- How to be a graphic designer - Paul Woods
- Graphic Design: A user’s Manual